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~isPartOf:"Journal of business-to-business marketing"
~subject:"Business-to-business marketing"
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Business-to-business marketing
B-to-B-Marketing
126
Lieferantenmanagement
81
Supplier relationship management
81
industrial marketing
67
business marketing
62
Beziehungsmarketing
35
Relationship marketing
35
Marketing
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Marketing management
24
Marketingmanagement
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Salespeople
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Verkaufspersonal
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United States
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Innovation
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Confidence
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Unternehmensnetzwerk
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Customer value
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Katrichis, Jerome M.
5
LaPlaca, Peter J.
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Lichtenthal, J. David
5
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Dant, Rajiv P.
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Honeycutt, Earl D.
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Malhotra, Naresh K.
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Svensson, Göran
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Tzempelikos, Nektarios
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Uslay, Can
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Wang, Rui
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Hammervoll, Trond
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Høgevold, Nils
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Kim, Namwoon
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Krishnan, Vijaykumar
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Lapuka, Ivan I.
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Li, Xiaoling
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
600
The journal of business & industrial marketing
235
Journal of business research : JBR
96
SpringerLink / Bücher
65
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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ECONIS (ZBW)
126
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51
"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Bocconcelli, Roberta
;
Grandinetti, Roberto
;
Tunisini, …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 161-196
Persistent link: https://www.econbiz.de/10011413357
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52
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
53
Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)
Zhang, Yongsheng
;
Fang, Shyh-Rong
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011413359
Saved in:
54
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
55
Bridging the theory-practice gap in business marketing : lessons from the field ; the JBBM at 21
Hutt, Michael D.
;
Walker, Beth A.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 67-72
Persistent link: https://www.econbiz.de/10011304038
Saved in:
56
A preliminary study of Fintech industry : a two-stage clustering analysis for customer segmentation in the B2B setting
Sheikh, Alireza
;
Ghanbarpour, Tohid
;
Gholamiangonabadi, …
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10012196288
Saved in:
57
Innovation in business-to-business marketing : preface
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Lichtenthal, …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 229-232
Persistent link: https://www.econbiz.de/10012196297
Saved in:
58
Adoption of big data technology for innovation in B2B marketing
Wright, Len Tiu
;
Robin, Robin
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 281-293
Persistent link: https://www.econbiz.de/10012196312
Saved in:
59
Evaluating constitutive dimensions of CSR e-communication : a comparison between "business-to-business" and "close-to-market" companies
Palazzo, Maria
;
Vollero, Agostino
;
Foroudi, Pantea
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 341-355
Persistent link: https://www.econbiz.de/10012196323
Saved in:
60
Deterrence or conflict spiral effect? : exercise of coercive power in marketing channels ; evidence from China
Zhuang, Guijun
;
Herndon, Neil C.
;
Zhou, Nan
- In:
Journal of business-to-business marketing
21
(
2014
)
3
,
pp. 187-207
Persistent link: https://www.econbiz.de/10010465720
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