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~isPartOf:"Journal of business-to-business marketing"
~subject:"Customer value"
~subject:"Investitionsgütermarketing"
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Customer value
Investitionsgütermarketing
B-to-B-Marketing
126
Business-to-business marketing
126
Lieferantenmanagement
77
Supplier relationship management
77
industrial marketing
56
business marketing
54
Beziehungsmarketing
35
Relationship marketing
35
Marketing
26
Marketing management
23
Marketingmanagement
23
Salespeople
15
Verkaufspersonal
15
USA
13
United States
13
Bibliometrics
11
Bibliometrie
11
Confidence
11
Innovation
11
Selling
11
Verkauf
11
Vertrauen
11
Business network
9
Customer satisfaction
9
Kundenzufriedenheit
9
Marketing theory
9
Marketingtheorie
9
Unternehmensnetzwerk
9
Consumer behaviour
8
E-commerce
8
Electronic Commerce
8
Konsumentenverhalten
8
Lieferkette
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Supply chain
8
Industrie
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Innovation management
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Innovationsmanagement
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Alnakhli, Hayam
1
Anderson, James C.
1
Dawar, Niraj
1
Inyang, Aniefre Eddie
1
Itani, Omar S.
1
Johnson, Madeline
1
Kirchberger, Markus
1
Lee, Heesang
1
Liu, Yanzhe
1
Mark, Tanya
1
Niraj, Rakesh
1
Park, Changhyun
1
Skjølsvik, Tale
1
Stading, Gary L.
1
Wang, Tao
1
Wouters, Marc
1
Zhao, Xiaoyu
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
40
The journal of business & industrial marketing
13
SpringerLink / Bücher
9
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Gabler Edition Wissenschaft
6
Journal of business research : JBR
6
Journal of marketing
6
Modernes Marketing für Studium und Praxis
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
Innovation in pricing : contemporary theories and best practices
4
Marketing theory
4
Reihe: Marketing : MAR
4
Technischer Vertrieb
4
Creating and managing superior customer value
3
Europäische Hochschulschriften / 5
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Springer eBook Collection / Business and Economics
3
Beiträge zum Controlling
2
Fortschritt-Berichte VDI / 16
2
Gabler-Edition Wissenschaft
2
Journal of customer behaviour
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Management decision : MD
2
Marketing intelligence & planning
2
Marketing-Management
2
Marktorientierte Unternehmensführung
2
Springer eBook Collection
2
Springer texts in business and economics
2
essentials
2
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Forschungsergebnisse
1
Bochumer Schriften zur Entwicklungsforschung und Entwicklungspolitik
1
Business relationship management and marketing
1
Business strategy and the environment
1
Business-to-Business-Marketing
1
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ECONIS (ZBW)
7
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1
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
2
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
3
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
4
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
5
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
6
Uncovering customer profitability segments for business customers
Mark, Tanya
;
Niraj, Rakesh
;
Dawar, Niraj
- In:
Journal of business-to-business marketing
19
(
2012
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10009522909
Saved in:
7
An examination of the relationship between a firm's offerings and different customer loyalty segments
Stading, Gary L.
;
Johnson, Madeline
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 367-391
Persistent link: https://www.econbiz.de/10009714638
Saved in:
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