An examination of the relationship between a firm's offerings and different customer loyalty segments
Gary L. Stading and Madeline Johnson
| Year of publication: |
2012
|
|---|---|
| Authors: | Stading, Gary L. ; Johnson, Madeline |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 19.2012, 4, p. 367-391
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Marktsegmentierung | Market segmentation | Elektronikindustrie | Electronics industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009714638