//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer affairs : official publication of the American Council on Consumer Interests"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
USA
Brand
41
Markenartikel
41
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
16
Markenführung
16
United States
11
Brand image
9
Markenimage
9
Theorie
9
Theory
9
Advertising
6
Werbung
6
Bayes-Statistik
5
Bayesian inference
5
Advertising effects
4
Experiment
4
Werbewirkung
4
Distribution channel
3
Einzelhandel
3
Game theory
3
Handelsmarke
3
Internet marketing
3
Logit model
3
Logit-Modell
3
Online-Marketing
3
Preismanagement
3
Pricing strategy
3
Retail trade
3
Spieltheorie
3
Store brand
3
Vertriebsweg
3
CRM
2
Competition
2
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Großbritannien
2
Market research
2
Marktforschung
2
more ...
less ...
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Agrawal, Jagdish
1
Ailawadi, Kusum L.
1
Allenby, Greg M.
1
Bawa, Kapil
1
Blattberg, Robert C.
1
Brazell, Jeff D.
1
Carroll, Norman V.
1
Chandukala, Sandeep R.
1
Chen, Alexander
1
Chen, Jack Xinlei
1
Cutright, Keisha M.
1
Dhar, Tirtha
1
Dotson, Jeffrey P.
1
Erdem, Tülin
1
Fitzsimons, Gavan J.
1
Friedman, Monroe
1
Grimm, Pamela E.
1
Hansen, Karsten T.
1
Harlam, Bari A.
1
John, George
1
Narasimhan, Om
1
Richardson, Paul S.
1
Rutz, Oliver J.
1
Shachar, Ron
1
Singh, Vishal
1
Siridhara, Chanaporn
1
Sonnier, Garrett P.
1
Wisniewski, Kenneth J.
1
more ...
less ...
Published in...
All
Journal of consumer affairs : official publication of the American Council on Consumer Interests
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
14
Journal of business research : JBR
8
The journal of product & brand management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Working paper / National Bureau of Economic Research, Inc.
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of fashion marketing and management
4
Marketing letters : a journal of research in marketing
4
Review of industrial organization : RIO
4
The Trademark reporter
4
The journal of business : B
4
American journal of agricultural economics
3
Business horizons
3
Economic inquiry : journal of the Western Economic Association International
3
European journal of marketing : EJM
3
Journal of customer behaviour
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Les cahiers de recherche / HEC Paris
3
MSI reports : working paper series
3
NBER working paper series
3
Report / Marketing Science Institute
3
Report / Marketing Science Institute / Marketing Science Institute
3
The journal of consumer marketing
3
The journal of industrial economics
3
Trademark litigation : pragmatic tactics and techniques of winning
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
American economic journal : a journal of the American Economic Association
2
Applied economics
2
Australasian marketing journal
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Brand culture
2
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Bayesian analysis of hierarchical effects
Chandukala, Sandeep R.
;
Dotson, Jeffrey P.
;
Brazell, Jeff D.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 123-133
Persistent link: https://www.econbiz.de/10008905585
Saved in:
2
Brands : the opiate of the nonreligious masses?
Shachar, Ron
;
Erdem, Tülin
;
Cutright, Keisha M.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10008905589
Saved in:
3
The evolution of internal market structure
Rutz, Oliver J.
;
Sonnier, Garrett P.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 274-289
Persistent link: https://www.econbiz.de/10009006847
Saved in:
4
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
5
Market structure across retail formats
Hansen, Karsten T.
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 656-673
Persistent link: https://www.econbiz.de/10003884999
Saved in:
6
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
Saved in:
7
The relationship between warranty and product reliability
Agrawal, Jagdish
- In:
Journal of consumer affairs : official publication of …
30
(
1996
)
2
,
pp. 421-443
Persistent link: https://www.econbiz.de/10001209625
Saved in:
8
Modeling inertia and variety seeking tendencies in brand choice behavior
Bawa, Kapil
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10001093002
Saved in:
9
Price-induced patterns of competition
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
Saved in:
10
Commercial influences in the lyrics of popular American music of the postwar era
Friedman, Monroe
- In:
Journal of consumer affairs : official publication of …
20
(
1986
)
2
,
pp. 193-213
Persistent link: https://www.econbiz.de/10001044442
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->