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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Tourism management : research, policies, practice"
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Consumer behaviour
1,213
Konsumentenverhalten
1,213
Advertising effects
200
Werbewirkung
200
Brand image
146
Markenimage
146
Brand management
129
Markenführung
129
Internet marketing
124
Online-Marketing
124
Advertising
119
Werbung
116
Holiday behaviour
113
Urlaubsverhalten
113
Emotion
108
Social Web
97
Social web
97
Beziehungsmarketing
96
Relationship marketing
96
Viral marketing
88
Virales Marketing
88
Tourism
87
Tourismus
86
Market research
79
Marktforschung
79
Experiment
75
Customer satisfaction
69
Kundenzufriedenheit
69
Personality psychology
66
Persönlichkeitspsychologie
66
USA
56
United States
56
Perception
55
Cognition
54
Kognition
54
Marketing management
54
Marketingmanagement
54
Wahrnehmung
54
Online retailing
53
Online-Handel
53
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13
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1,202
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12
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1,214
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1,214
Collection of articles of several authors
12
Sammelwerk
12
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3
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1
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English
1,214
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Dhar, Ravi
11
Dahl, Darren W.
7
Gursoy, Dogan
7
Kumar, V.
7
Gijsbrechts, Els
6
Han, Heesup
6
Muehling, Darrel D.
6
Park, Sangwon
6
Taheri, Babak
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Um, Nam-Hyun
5
Zhao, Min
5
Amir, On
4
Amos, Clinton
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hassan, Louise M.
4
Haws, Kelly L.
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Kim, Soojung
4
Krishna, Aradhna
4
Lee, Joonghwa
4
Levav, Jonathan
4
Nelson, Leif D.
4
Nicolau, Juan L.
4
Nicolau, Juan Luis
4
Okumus, Fevzi
4
Patrick, Vanessa M.
4
Pentina, Iryna
4
Pieters, Rik
4
Schultz, Don E.
4
Sevilla, Julio
4
Simonson, Itamar
4
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of marketing research : JMR
Tourism management : research, policies, practice
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
285
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
1,214
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
3
Dual perspective on the role of xenophobia in service sabotage
Kadić-Maglajlić, Selma
;
Lages, Cristiana R.
;
Temerak, …
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457718
Saved in:
4
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
5
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
6
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
7
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
8
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
9
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
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