When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Claire M. Segijn, Eunah Kim, Asma Sifaoui and Sophie C. Boerman
| Year of publication: |
2023
|
|---|---|
| Authors: | Segijn, Claire M. ; Kim, Eunah ; Sifaoui, Asma ; Boerman, Sophie C. |
| Subject: | perceived surveillance | personalization | persuasion knowledge | resistance | Synced advertising | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.2020149 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294858