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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Luxusgüter"
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Search: subject:"Consumer behaviour"
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Emotion
Luxusgüter
Consumer behaviour
925
Konsumentenverhalten
925
Brand management
344
Markenführung
344
Brand image
301
Markenimage
301
Brand
216
Markenartikel
214
Advertising effects
174
Werbewirkung
174
Beziehungsmarketing
108
Relationship marketing
108
Advertising
107
Werbung
105
Internet marketing
101
Online-Marketing
101
Social Web
92
Social web
92
Marketing management
61
Marketingmanagement
61
Personality psychology
55
Persönlichkeitspsychologie
55
Luxury goods
54
Viral marketing
52
Virales Marketing
52
Corporate Social Responsibility
45
Corporate social responsibility
45
USA
45
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45
China
32
Cognition
32
Kognition
32
Perception
31
Wahrnehmung
31
Brand loyalty
30
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Vertrauen
29
Customer satisfaction
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126
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127
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127
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Grappi, Silvia
4
Hennigs, Nadine
3
Hur, Songyee
3
Kapferer, Jean-Noël
3
Romani, Simona
3
Wiedmann, Klaus-Peter
3
Atwal, Glyn
2
Fetscherin, Marc
2
Gabrielli, Veronica
2
Heine, Klaus
2
Jain, Varsha
2
Kemp, Elyria
2
Klarmann, Christiane
2
Lee, Jung Eun
2
Michaut-Denizeau, Anne
2
Phau, Ian
2
Sar, Sela
2
Sarkar, Abhigyan
2
Schultz, Don E.
2
Sierra, Jeremy J.
2
Sung, Yongjun
2
Taute, Harry A.
2
Velasco, Carlos
2
Zarantonello, Lia
2
Abdelwahab, Dalia
1
Adegbite, Emmanuel
1
Ahuvia, Aaron C.
1
Aksatan, Manolya
1
Aktan, Damla
1
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1
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1
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1
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1
Anand, S. Joseph Jeya
1
Anusree, M. R.
1
Anzabi, Naeimeh
1
Arslanagić-Kalajdžić, Maja
1
Astous, Alain d'
1
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Published in...
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Journal of consumer behaviour : an international research review
Journal of marketing communications
The journal of brand management : an international journal
Journal of business research : JBR
284
Journal of retailing and consumer services
198
International journal of hospitality management
102
Psychology & marketing
80
The journal of product & brand management
66
Journal of fashion marketing and management
54
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of travel and tourism marketing
45
Journal of hospitality marketing & management
43
Tourism management : research, policies, practice
43
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
International journal of consumer studies
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
European journal of marketing : EJM
34
International journal of advertising : the review of marketing communications
34
The journal of services marketing
34
International journal of contemporary hospitality management
33
Journal of international consumer marketing
31
Asia Pacific journal of marketing and logistics
30
European journal of marketing
30
Journal of marketing research : JMR
28
Marketing letters : a journal of research in marketing
27
International journal of retail & distribution management
26
International marketing review
24
The service industries journal
24
Tourism management perspectives : TMP
24
Journal of marketing management : MM
23
Marketing intelligence & planning
23
Journal of global fashion marketing : JGfM
22
The journal of consumer marketing
22
Cogent business & management
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
Journal of business ethics : JOBE
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of consumer research : JCR ; an interdisciplinary journal
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
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ECONIS (ZBW)
127
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
4
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
5
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
6
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
7
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
Saved in:
8
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
9
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
10
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
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