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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~type_genre:"Fallstudie"
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Consumer behaviour
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Calvin Klein
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Fallstudie
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Journal of consumer behaviour : an international research review
Journal of marketing communications
The journal of brand management : an international journal
Premier reference source
5
Harvard business review : HBR
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Consumer culture theory
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Journal of food products marketing
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Anthropology and business
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Building corporate identity, image and reputation in the digital era
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Digital and social media marketing : a results-driven approach
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European journal of marketing : EJM
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International journal of business innovation and research
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Journal of advertising research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : MM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing management : a cultural perspective
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of consumer marketing
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Woodhead Publishing series in consumer science and strategic marketing
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Back to consumption and production? : prosumers negotiating the WMG lockdown on YouTube
Bajde, Domen
;
Kos Koklic, Mateja
;
Bajde, Jernej
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 297-306
Persistent link: https://www.econbiz.de/10011477082
Saved in:
2
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia
;
Caruana, Albert
;
Snehota, Ivan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 65-76
Persistent link: https://www.econbiz.de/10009670173
Saved in:
3
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
Saved in:
4
Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
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