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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~subject:"Corporate social responsibility"
~subject:"Markenführung"
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Corporate social responsibility
Markenführung
Consumer behaviour
578
Konsumentenverhalten
578
Advertising effects
149
Werbewirkung
149
Advertising
97
Werbung
95
Brand image
90
Markenimage
90
Brand management
79
Internet marketing
74
Online-Marketing
74
Social Web
56
Social web
56
Emotion
43
Viral marketing
40
Virales Marketing
40
Marketing management
39
Marketingmanagement
39
USA
36
United States
36
Personality psychology
35
Persönlichkeitspsychologie
35
Beziehungsmarketing
31
Brand
31
Markenartikel
31
Relationship marketing
31
Corporate Social Responsibility
25
Perception
23
Wahrnehmung
23
advertising
23
Cognition
22
Kognition
22
Confidence
21
Online retailing
21
Online-Handel
21
Vertrauen
21
Großbritannien
20
Jugendliche
20
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2
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100
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Al Shurideh, Muhammad
2
Joireman, Jeff
2
Kim, Dong Hoo
2
Kim, Soojin
2
Laforet, Sylvie
2
Muehling, Darrel D.
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rim, Hyejoon
2
Rita, Paulo
2
Song, Doori
2
Srivastava, R. K.
2
Sung, Yoon Hi
2
Abdollahi, Maral
1
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Adidam, Phani Tej
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Banerjee, Madhumita
1
Barchiesi, Maria Assunta
1
Basar, Berna
1
Bayraktaroğlu, Gül
1
Bei, Lien-ti
1
Bellman, Steven
1
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of business research : JBR
452
The journal of product & brand management
287
Journal of retailing and consumer services
280
The journal of brand management : an international journal
275
Psychology & marketing
103
International journal of hospitality management
101
Asia Pacific journal of marketing and logistics
92
Journal of business ethics : JOBE
89
European journal of marketing : EJM
86
Marketing intelligence & planning
71
International journal of consumer studies
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
59
Journal of international consumer marketing
57
Journal of marketing management : MM
57
Journal of the Academy of Marketing Science
54
Marketing letters : a journal of research in marketing
54
Cogent business & management
53
International journal of internet marketing and advertising : IJIMA
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
SpringerLink / Bücher
52
The journal of consumer marketing
51
International marketing review
50
Journal of fashion marketing and management
50
Journal of promotion management : JPM
50
Journal of global marketing
49
Journal of strategic marketing
49
Journal of marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
International journal of contemporary hospitality management
42
The IUP journal of brand management : IJBRM
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
39
International journal of retail & distribution management
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
37
Journal of hospitality marketing & management
36
Corporate social responsibility and environmental management
35
European journal of marketing
35
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ECONIS (ZBW)
100
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
3
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
4
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
5
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
6
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
7
How legitimate are corporate social advocacy campaigns? : An examination of the role of legitimacy in stakeholder perceptions of CSA
Zhang, Xiaochen Angela
;
Borden, Jonathan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 123-147
Persistent link: https://www.econbiz.de/10014529286
Saved in:
8
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
9
The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen
;
Alcantara, Lailani L.
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
Saved in:
10
Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Gangadharbatla, Harsha
;
Vardeman, Christopher
; …
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10013371013
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