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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~subject:"Großbritannien"
~subject:"Konsumentenverhalten"
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Großbritannien
Konsumentenverhalten
Consumer behaviour
583
Advertising effects
152
Werbewirkung
152
Advertising
99
Werbung
97
Brand image
92
Markenimage
92
Brand management
81
Markenführung
81
Internet marketing
76
Online-Marketing
76
Social Web
56
Social web
56
Emotion
43
Viral marketing
40
Virales Marketing
40
Marketing management
39
Marketingmanagement
39
USA
36
United States
36
Personality psychology
35
Persönlichkeitspsychologie
35
Beziehungsmarketing
33
Brand
33
Markenartikel
33
Relationship marketing
33
Corporate Social Responsibility
25
Corporate social responsibility
25
Perception
24
Wahrnehmung
24
advertising
24
Cognition
22
Kognition
22
Confidence
21
Online retailing
21
Online-Handel
21
Vertrauen
21
Jugendliche
20
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Online availability
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Undetermined
290
Free
12
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Article
572
Book / Working Paper
11
Type of publication (narrower categories)
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Article in journal
583
Aufsatz in Zeitschrift
583
Collection of articles of several authors
11
Sammelwerk
11
Case study
3
Fallstudie
3
Conference proceedings
1
Konferenzschrift
1
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Language
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English
583
Author
All
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Amos, Clinton
4
Hassan, Louise M.
4
Kim, Soojung
4
Lee, Joonghwa
4
Pentina, Iryna
4
Schultz, Don E.
4
Spears, Nancy
4
Bailey, Ainsworth Anthony
3
Belk, Russell W.
3
Bellman, Steven
3
Buchanan-Oliver, Margo
3
Dodoo, Naa Amponsah
3
Flavián Blanco, Carlos
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Muralidharan, Sidharth
3
Parry, Sara
3
Pelsmacker, Patrick de
3
Phua, Joe
3
Reijmersdal, Eva A. van
3
Seo, Yuri
3
Shiu, Edward
3
Sobh, Rana
3
Song, Doori
3
Sung, Yongjun
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Albinsson, Pia A.
2
Antheunis, Marjolijn L.
2
Bajde, Domen
2
Bei, Lien-ti
2
Block, Martin P.
2
Boerman, Sophie C.
2
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Published in...
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Cogent business & management
297
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of fashion marketing and management
283
SpringerLink / Bücher
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
583
Showing
1
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10
of
583
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date (newest first)
date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
3
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
4
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
5
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
6
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
7
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
8
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
9
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
10
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
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