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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Persönlichkeitspsychologie"
~subject:"USA"
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Persönlichkeitspsychologie
USA
Consumer behaviour
626
Konsumentenverhalten
626
Market research
75
Marktforschung
75
Advertising effects
56
Werbewirkung
56
Brand image
46
Emotion
46
Markenimage
46
Präferenztheorie
42
Theory of preferences
42
Experiment
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United States
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Personality psychology
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Theorie
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Theory
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Beziehungsmarketing
25
Internet marketing
25
Online-Marketing
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Gavish, Yossi
2
Gentry, James W.
2
Shoham, Aviv
2
Siddarth, S.
2
Silva-Risso, Jorge M.
2
Albers, Sönke
1
Albinsson, Pia A.
1
Anderson, Ronald C.
1
Anesbury, Zachary
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Argo, Jennifer
1
Arndt, Aaron D.
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Ball, A. Dwayne
1
Ballantine, Paul W.
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Bardhi, Fleura
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1
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1
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1
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1
Binay, Itir
1
Biswas, Dipayan
1
Bluemelhuber, Christian
1
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1
Branaghan, Russell J.
1
Bronnenberg, Bart J.
1
Buchanan-Oliver, Margo
1
Bucklin, Randolph E.
1
Bunker, Matthew
1
Burchell, Kevin
1
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Chang, Hannah H.
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Chang, Hyo Jung
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1
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1
Cutright, Keisha M.
1
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1
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Journal of consumer behaviour : an international research review
Journal of marketing research : JMR
Working paper / National Bureau of Economic Research, Inc.
246
Journal of consumer research : JCR ; an interdisciplinary bimonthly
178
Journal of business research : JBR
176
Journal of retailing and consumer services
125
Psychology & marketing
108
International journal of hospitality management
82
Journal of fashion marketing and management
70
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
69
NBER working paper series
59
International journal of consumer studies
57
The journal of consumer marketing
55
Journal of international consumer marketing
47
Journal of sport management : the official journal of the North American Society of Sport Management
45
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of marketing theory and practice
41
Sport marketing quarterly : preferred journal of the Sport Marketing Association
41
Journal of travel and tourism marketing
37
The American economic review
37
Journal of business ethics : JOBE
35
The journal of product & brand management
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Asia Pacific journal of marketing and logistics
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
International journal of retail & distribution management
32
Journal of the Academy of Marketing Science
32
Young consumers : insight and ideas for responsible marketers
32
European journal of marketing : EJM
31
Journal of economic psychology : research in economic psychology and behavioral economics
30
The journal of brand management : an international journal
30
American economic journal : a journal of the American Economic Association
29
International journal of sport management and marketing : IJSMM
27
Journal of marketing
26
Journal of marketing management : MM
25
Discussion paper / Centre for Economic Policy Research
24
Journal of advertising research
24
Marketing letters : a journal of research in marketing
24
Journal of food products marketing
23
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ECONIS (ZBW)
75
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1
Man versus machine : resisting automation in identity-based consumer behavior
Leung, Eugina
;
Paolacci, Gabriele
;
Puntoni, Stefano
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 818-831
Persistent link: https://www.econbiz.de/10011971225
Saved in:
2
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
3
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
4
Mirror, mirror on the retail wall : self-focused attention promotes reliance on feelings in consumer decisions
Chang, Hannah H.
;
Hung, Iris W.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011912736
Saved in:
5
Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre
;
Argo, Jennifer
;
Li, Lianhua
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
Saved in:
6
When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
Lasaleta, Jannine D.
;
Redden, Joseph P.
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 446-457
Persistent link: https://www.econbiz.de/10011878766
Saved in:
7
The influence of social identity on value perceptions and intention
McGowan, Miriam
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
3
,
pp. 242-253
Persistent link: https://www.econbiz.de/10011695051
Saved in:
8
Youth and the sociability of "Vaping"
Yule, Jennifer A.
;
Tinson, Julie S.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011684956
Saved in:
9
From Super Mario to Skyrim : a framework for the evolution of video game consumption
Kuo, Andrew
;
Hiler, Jacob L.
;
Lutz, Richard J.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011685026
Saved in:
10
Filling some gaps in market mavenism research
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10011685037
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