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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Perception"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Consumer behaviour"
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Perception
Consumer behaviour
434
Konsumentenverhalten
434
Advertising effects
38
Werbewirkung
38
Brand image
36
Markenimage
36
USA
31
United States
31
Brand management
29
Emotion
29
Markenführung
29
Wahrnehmung
27
Beziehungsmarketing
25
Relationship marketing
25
Personality psychology
24
Persönlichkeitspsychologie
24
Market research
21
Marktforschung
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Theorie
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Theory
21
Online retailing
20
Online-Handel
20
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18
Germany
18
Großbritannien
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18
Advertising
17
Einzelhandel
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Retail trade
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Kaufentscheidung
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Purchase decision
15
Marketing management
14
Marketingmanagement
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Aufsatz in Zeitschrift
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27
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19
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8
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Gierl, Heribert
4
Wagner, Udo
2
Albinsson, Pia A.
1
Askegaard, Søren
1
Bar, Moshe
1
Bartikowski, Boris
1
Batt, Verena
1
Bauer, Hans H.
1
Bauer, Martina
1
Becker, Stefanie
1
Braun, Katharina
1
Bruhn, Manfred
1
Ebster, Claus
1
Fastoso, Fernando
1
Fransen, Marieke L.
1
Gall, Katja
1
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1
Geldes, Cristian E.
1
Hartmann, Carmen
1
Heideker, Silvia
1
Hemetsberger, Andrea
1
Herm, Steffen
1
Himbert, Lena
1
Homburg, Christian
1
Hörstrup, Robert
1
Jandrisits, Marlies
1
Janssen, Loes
1
Jeppesen, Lene Hauge
1
Keller, Barbara
1
Ketron, Seth
1
Koschate, Nicole
1
Kristensen, Dorthe Brogård
1
Lavin, Jaime F.
1
Li, Cong
1
Magner, Nicolas S.
1
Mühlhaus, Daniel
1
Müller, Holger
1
Neta, Maital
1
Ngamsiriudom, Waros
1
Perera, B. Yasanthi
1
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Journal of consumer behaviour : an international research review
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
71
Journal of retailing and consumer services
54
International journal of hospitality management
35
International journal of consumer studies
24
Psychology & marketing
21
Journal of marketing research : JMR
20
Journal of travel and tourism marketing
20
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of retailing
15
Marketing letters : a journal of research in marketing
15
Asia Pacific journal of marketing and logistics
13
International journal of advertising : the review of marketing communications
13
Journal of marketing communications
13
Tourism management : research, policies, practice
12
The journal of product & brand management
11
The international review of retail, distribution and consumer research
10
The journal of consumer marketing
10
Journal of fashion marketing and management
9
Journal of international consumer marketing
9
Journal of marketing research
9
Tourism management perspectives : TMP
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of consumer research : JCR ; an interdisciplinary journal
8
Journal of customer behaviour
8
Journal of food products marketing
8
Journal of revenue and pricing management
8
The journal of brand management : an international journal
8
Young consumers : insight and ideas for responsible marketers
8
Cogent business & management
7
Journal of Islamic marketing
7
Journal of behavioral decision making
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour
7
Journal of marketing management : MM
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Qualitative market research : an international journal
7
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ECONIS (ZBW)
27
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27
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1
Effects of acoustic stimuli complementing out-of-home advertising
Wagner, Udo
;
Ruhm, Roland
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10013443631
Saved in:
2
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
3
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
4
Corssmodal correspondences between color, smell, and texture : investigating the sensory attributes of a body lotion
Wagner, Udo
;
Steiner, Elisabeth
;
Hartmann, Carmen
; …
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
2
,
pp. 19-34
Persistent link: https://www.econbiz.de/10012287531
Saved in:
5
Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan
;
Himbert, Lena
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
Saved in:
6
Atmospheric harmony in the retail environment : its influence on store satisfaction and re-patronage intention
Garaus, Marion
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011695058
Saved in:
7
Influence of contextual information and past prices on the willingness to pay and expected quality evaluations
Valle, Mauricio A.
;
Lavin, Jaime F.
;
Magner, Nicolas S.
; …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10011685045
Saved in:
8
The effects of message framing and ad credibility on health risk perception
Heideker, Silvia
;
Steul-Fischer, Martina
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 49-64
Persistent link: https://www.econbiz.de/10011780884
Saved in:
9
Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes
;
Fransen, Marieke L.
;
Wulff, Rebecca
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 503-515
Persistent link: https://www.econbiz.de/10011580775
Saved in:
10
Three peas in the pod of consumer imagination : purchase task, involvement, and ad information
Spears, Nancy
;
Ketron, Seth
;
Ngamsiriudom, Waros
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011580945
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