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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
~subject:"Internet marketing"
~subject:"Social Web"
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Journal of consumer behaviour : an international research review
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
Journal of business research : JBR
8
Information systems research : ISR
6
Journal of internet commerce
5
International journal of internet marketing and advertising : IJIMA
3
ERIM report series research in management
2
International journal of electronic commerce : IJEC
2
International journal of hospitality management
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Management information systems : mis quarterly
2
Psychology & marketing
2
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1
Der Markt : international journal of marketing
1
E-technologies: innovation in an open world : 4th international conference, MCETECH 2009, Ottawa, Canada, May 4-6, 2009 ; proceedings
1
Electronic commerce research
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
Handbook of social media management : value chain and business models in changing media markets
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information Systems Research
1
Information economics and policy : IEP
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail and distribution management
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International journal of technology marketing : IJTMkt
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Journal of agricultural & food industrial organization
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Journal of behavioral decision making
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Journal of business economics and management
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Journal of contemporary marketing science
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of electronic commerce research : JECR
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Journal of global information management
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Journal of international consumer marketing
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
3
Example, please! : comparing the effects of single customer reviews and aggregate review scores on online shoppers' product evaluations
Ziegele, Marc
;
Weber, Mathias
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011294143
Saved in:
4
Credibility in the blogosphere : a study of measurement and influence of wine blogs as an information source
Cosenza, Tracy Rickman
;
Solomon, Michael R.
;
Kwon, Wi-suk
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 71-91
Persistent link: https://www.econbiz.de/10011294147
Saved in:
5
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
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