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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Social Web"
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Journal of consumer behaviour : an international research review
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
5
Information systems research : ISR
2
International journal of electronic commerce : IJEC
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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E-technologies: innovation in an open world : 4th international conference, MCETECH 2009, Ottawa, Canada, May 4-6, 2009 ; proceedings
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Handbook of social media management : value chain and business models in changing media markets
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of technology marketing : IJTMkt
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Journal of agricultural & food industrial organization
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Journal of behavioral decision making
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of management information systems : JMIS
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Journal of marketing analytics : JMA
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing theory and applications ; 2012=Vol. 23
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Schriftenreihe Marketing, Management
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The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
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Credibility in the blogosphere : a study of measurement and influence of wine blogs as an information source
Cosenza, Tracy Rickman
;
Solomon, Michael R.
;
Kwon, Wi-suk
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 71-91
Persistent link: https://www.econbiz.de/10011294147
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