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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Psychology & marketing"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Brand"
~subject:"Product information"
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Brand
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Consumer behaviour
1,366
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1,366
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336
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336
Brand image
118
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118
Theorie
98
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98
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Sung, Yongjun
3
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2
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2
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2
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2
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1
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1
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1
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Journal of consumer behaviour : an international research review
Psychology & marketing
Working paper / National Bureau of Economic Research, Inc.
Journal of business research : JBR
239
The journal of brand management : an international journal
186
The journal of product & brand management
175
Journal of retailing and consumer services
159
European journal of marketing : EJM
47
Asia Pacific journal of marketing and logistics
45
Journal of consumer research : JCR ; an interdisciplinary bimonthly
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
39
The journal of consumer marketing
37
International journal of hospitality management
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
International journal of consumer studies
33
Journal of marketing communications
33
Journal of the Academy of Marketing Science
33
Journal of fashion marketing and management
31
Journal of international consumer marketing
31
Marketing intelligence & planning
29
Journal of retailing
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of promotion management : innovations in planning and applied research
25
Journal of global marketing
24
Journal of promotion management : JPM
24
Journal of strategic marketing
24
Journal of marketing
23
Journal of marketing management : MM
23
International journal of advertising : the review of marketing communications
22
International marketing review
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
European journal of marketing
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International journal of retail & distribution management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of marketing research : JMR
20
SpringerLink / Bücher
20
The international review of retail, distribution and consumer research
20
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ECONIS (ZBW)
96
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96
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
5
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
6
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
7
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
8
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
9
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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