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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Staying of top : crucial issues for international business in the 21st century"
~subject:"Internationales Marketing"
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Journal of consumer behaviour : an international research review
Staying of top : crucial issues for international business in the 21st century
Journal of international consumer marketing
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Advances in international marketing
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Handbook of research in international marketing
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Asia Pacific journal of marketing and logistics
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Commonwealth and international library. The essentials of marketing series
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Europe in the global competition : problems - markets - strategies
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Europäische Hochschulschriften / 40
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Going global: implementing international business operations
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Grundlagen Export und Internationalisierung
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International marketing review
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Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
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Journal for global business advancement : JGBA
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Metamorphosis : a journal of management research
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
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An international marketing manifesto
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2011
Persistent link: https://www.econbiz.de/10009232292
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