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~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Brand image"
~type:"article"
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Brand image
Consumer behaviour
273
Konsumentenverhalten
273
USA
28
United States
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Personality psychology
22
Persönlichkeitspsychologie
22
Emotion
20
Großbritannien
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Advertising effects
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Markenimage
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Cognition
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Laforet, Sylvie
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Branaghan, Russell J.
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Chatzipanagiotou, Kalliopi
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Coker, Brent
1
Cray, David
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Eckhardt, Giana M.
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Foster, Kenneth Alan
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Heslop, Louise A.
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Otnes, Cele
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
354
The journal of product & brand management
241
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
46
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
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1
The ineffectiveness of counterclaim advertising for increasing consumer sentiment
Coker, Brent
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10011685013
Saved in:
2
Childhood brand nostalgia : a new conceptualization and scale development
Shields, Alison B.
;
Johnson, Jennifer Wiggins
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 359-369
Persistent link: https://www.econbiz.de/10011570926
Saved in:
3
Brand preference affects the threshold for perceptual awareness
Ransøy, Thomas Zoëga
;
Skov, Martin
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010255555
Saved in:
4
Brand names on packaging and their impact on purchase preference
Laforet, Sylvie
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
Saved in:
5
Counting negative country of origin effects using imagery processing
Martin, Brett A. S.
;
Lee, Michael Shyue Wai
;
Lacey, …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 80-92
Persistent link: https://www.econbiz.de/10009124712
Saved in:
6
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
7
Brand personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.
;
Hildebrand, Emily A.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
5
,
pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
Saved in:
8
Consumers' perceptions of the dimensions of brand personality
Maehle, Natalia
;
Otnes, Cele
;
Supphellen, Magne
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
5
,
pp. 290-303
Persistent link: https://www.econbiz.de/10009378663
Saved in:
9
The role of consumer ethical beliefs in product-harm crises
Vassilikopoulou, Aikaterini
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
5
,
pp. 279-289
Persistent link: https://www.econbiz.de/10009378677
Saved in:
10
Message strength and persuasion when consumers imagine product usage
Praxmarer-Carus, Sandra
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
4
,
pp. 225-231
Persistent link: https://www.econbiz.de/10009297519
Saved in:
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