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~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Fernsehprogramm"
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Journal of consumer behaviour : an international research review
International journal of advertising : the quarterly review of marketing communications
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Engaging consumers through branded entertainment and convergent media
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Tourism management : research, policies, practice
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of promotion management : innovations in planning and applied research
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising : JCIRA
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Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes
;
Fransen, Marieke L.
;
Wulff, Rebecca
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 503-515
Persistent link: https://www.econbiz.de/10011580775
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