//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand placement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Product Placement
5
Product placement
5
Consumer behaviour
4
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children
1
Emotional branding
1
Emotionale Werbung
1
Fernsehprogramm
1
Film
1
Food
1
Kaufkraft
1
Kinder
1
Lebensmittel
1
Markenführung
1
Media policy
1
Medienpolitik
1
Perception
1
Personality trait
1
Persönlichkeitsmerkmal
1
Purchasing power
1
Social relations
1
Soziale Beziehungen
1
Television programme
1
Viral marketing
1
Virales Marketing
1
Wahrnehmung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Altobellom Suzanne A.
1
Balasubramanian, Siva Kumar
1
Cauberghe, Veroline
1
Coker, Kesha K.
1
D'Hooge, Serena C.
1
Fransen, Marieke L.
1
Hudders, Liselot
1
Janssen, Loes
1
Matthes, Jörg
1
Naderer, Brigitte
1
Reijmersdal, Eva A. van
1
Wulff, Rebecca
1
more ...
less ...
Published in...
All
Journal of consumer behaviour : an international research review
International journal of advertising : the quarterly review of marketing communications
18
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
9
Journal of advertising : official publication of the American Academy of Advertising
7
European journal of marketing : EJM
4
Journal of marketing communications
4
Journal of promotion management : innovations in planning and applied research
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Journal of current issues and research in advertising
3
Psychology & marketing
3
Business horizons
2
International journal of internet marketing and advertising : IJIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of media business studies
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Australasian marketing journal
1
Cogent business & management
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Enhancing knowledge development in marketing ; Vol. 21
1
Health marketing quarterly
1
International journal of arts management
1
International journal of emerging markets
1
International journal of management & transformation : ... annual edition
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Asia Business Studies
1
Journal of Indian business research
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
D'Hooge, Serena C.
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 452-462
Persistent link: https://www.econbiz.de/10011814876
Saved in:
2
Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes
;
Fransen, Marieke L.
;
Wulff, Rebecca
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 503-515
Persistent link: https://www.econbiz.de/10011580775
Saved in:
3
Children's consumption behavior in response to food product placements in movies
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 127-136
Persistent link: https://www.econbiz.de/10011294139
Saved in:
4
Message exposure with friends : the role of social context on attitudes towards prominently placed brands
Coker, Kesha K.
;
Altobellom Suzanne A.
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 102-111
Persistent link: https://www.econbiz.de/10009738785
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->