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~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Purchase decision"
~subject:"Werbewirkung"
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Purchase decision
Werbewirkung
Consumer behaviour
283
Konsumentenverhalten
283
USA
28
United States
28
Personality psychology
22
Persönlichkeitspsychologie
22
Emotion
20
Advertising effects
18
Großbritannien
18
United Kingdom
18
Brand image
17
Markenimage
17
Kaufentscheidung
15
Market research
12
Marktforschung
12
Cognition
11
Kognition
11
Perception
11
Wahrnehmung
11
China
10
Jugendliche
10
Youth
10
Lebensstil
9
Lifestyle
9
Online retailing
9
Online-Handel
9
Product information
9
Produktinformation
9
Social Web
9
Social web
9
Befragung
8
Children
8
Decision under uncertainty
8
Entscheidung unter Unsicherheit
8
Interview
8
Kinder
8
Product counterfeiting
8
Produktpiraterie
8
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31
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1
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32
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32
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English
32
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Hassan, Louise M.
2
Niculescu, Mihai
2
Spears, Nancy
2
Alexander, David L.
1
Amos, Clinton
1
Anderson, Ronald C.
1
Baaren, Rick B. van
1
Bakir, Aysen
1
Bal, Anjali
1
Bickart, Barbara
1
Burton, Jennifer L.
1
Böhm, Gisela
1
Chang, Hyo Jung
1
Chattaraman, Veena
1
Chen, Yi-Fen
1
Dagher, Grace K.
1
Dardis, Frank E.
1
De Kervenoael, Ronan
1
Deshpande, Gopikrishna
1
Dubé, Laurette
1
Elms, Jonathan
1
Ferié, Frederik
1
Grant, Philip Stanley
1
Gunter, Benjamin C.
1
Gölz, Sebastian
1
Hahnel, Ulf J. J.
1
Hallsworth, Alan G.
1
Hansen, Jochim
1
Hanss, Daniel
1
Hill, Donna J.
1
Hooghuis, Mirjam
1
Itani, Omar
1
Jones, Rosalind
1
Ketron, Seth
1
Kim, HyeJeong
1
Kokkoris, Michail D.
1
Kostyk, Alena
1
Kühnen, Ulrich
1
Leonhardt, James M.
1
Lieberman, Matthew
1
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Published in...
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
142
Journal of marketing communications
132
International journal of advertising : the review of marketing communications
126
Journal of retailing and consumer services
94
International journal of advertising : the quarterly review of marketing communications
91
Journal of promotion management : innovations in planning and applied research
69
Psychology & marketing
67
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising research
54
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
43
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
European journal of marketing : EJM
34
The journal of product & brand management
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
29
The journal of consumer marketing
29
The journal of brand management : an international journal
28
International journal of hospitality management
27
Health marketing quarterly
26
Journal of international consumer marketing
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing intelligence & planning
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
SpringerLink / Bücher
22
Young consumers : insight and ideas for responsible marketers
22
Journal of marketing
21
European journal of marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Cogent business & management
18
Journal of global marketing
18
Journal of the Academy of Marketing Science
18
International journal of consumer studies
17
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ECONIS (ZBW)
32
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1
Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie
;
Gunter, Benjamin C.
;
Lieberman, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
Saved in:
2
The role of negative publicity in consumer evaluations of sports stars and their sponsors
Yoon, Sung-Wook
;
Shin, Seongyeon
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011695095
Saved in:
3
Less is more : online consumer ratings' format affects purchase intentions and processing
Kostyk, Alena
;
Niculescu, Mihai
;
Leonhardt, James M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 434-441
Persistent link: https://www.econbiz.de/10011814848
Saved in:
4
Seeking consistency between planning orientation and situational purchase mindset
Spears, Nancy
;
Amos, Clinton
;
Yazdanparast, Atefeh
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011485435
Saved in:
5
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
6
Effects of different packages on food product contagion : the moderating roles of mood states and product-related information
Lin, Chien-Huang
;
Shih, Li-Chin
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 163-174
Persistent link: https://www.econbiz.de/10011477188
Saved in:
7
Are humans rational? : exploring factors influencing impulse buying intention and continuous impulse buying intention
Chen, Yi-Fen
;
Wang, Ruo-Yu
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 186-197
Persistent link: https://www.econbiz.de/10011477208
Saved in:
8
Three peas in the pod of consumer imagination : purchase task, involvement, and ad information
Spears, Nancy
;
Ketron, Seth
;
Ngamsiriudom, Waros
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011580945
Saved in:
9
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
10
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
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