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~isPartOf:"Journal of consumer marketing"
~language:"eng"
~subject:"Virales Marketing"
~subject:"Werbewirkung"
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Virales Marketing
Werbewirkung
Consumer behaviour
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Advertising
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Advertising effectiveness
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Azimi, Shabnam
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Chan, Kwong
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Journal of consumer marketing
Journal of business research : JBR
10
Information systems research : ISR
5
International journal of hospitality management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of consumer behaviour : an international research review
3
Journal of internet commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Management information systems : mis quarterly
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Psychology & marketing
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Electronic commerce research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic commerce : IJEC
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business economics and management
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Journal of electronic commerce research : JECR
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Journal of marketing communications
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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American economic review
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Asia Pacific journal of marketing and logistics
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BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Business & information systems engineering
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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CER-ETH – Center of Economic Research at ETH Zurich Working Paper
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Electronic commerce research and applications
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European journal of marketing : EJM
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Health marketing quarterly
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Information economics and policy : IEP
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Information systems and e-business management : ISeB
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International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
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International journal of management and marketing research : IJMMR
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International journal of services technology and management
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Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package
Shin, Sumin
;
Park, SangHee
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10014276004
Saved in:
2
How fakes make it through : the role of review features versus consumer characteristics
Azimi, Shabnam
;
Chan, Kwong
;
Krasnikov, Alexander
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 523-537
Persistent link: https://www.econbiz.de/10013399718
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