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~isPartOf:"Journal of consumer marketing"
~subject:"Cause-Related Marketing"
~subject:"India"
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Cause-Related Marketing
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Journal of consumer marketing
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
10
Psychology & marketing
10
Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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International journal of advertising : the review of marketing communications
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The journal of consumer marketing
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European journal of marketing : EJM
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International journal of nonprofit & voluntary sector marketing
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Journal of promotion management : JPM
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Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of emerging markets
3
International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
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Key debates and contemporary issues in nonprofit marketing
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Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
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Asian journal of sustainability and social responsibility
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Australian journal of management
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Corporate reputation review : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
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European business review : EBR ; the official journal of the International Management Centres, Europe
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International journal of Indian culture and business management : IJICBM
2
International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit and voluntary sector marketing
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Journal for global business advancement : JGBA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JBE
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Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
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2
You're getting warmer : examining a "warmth effect" as antecedent to cause-related purchase intentions for sport-themed CRM
Christian, Ron G.
;
Sarofim, Samer N.
;
Gordon, Brian S.
; …
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 550-562
Persistent link: https://www.econbiz.de/10013399737
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