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~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
~subject:"Online-Marketing"
~subject:"Theory"
~subject:"Werbewirkung"
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Online-Marketing
Theory
Werbewirkung
Advertising
4
Children
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Consumer behaviour
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Kinder
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Werbung
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Advertising effects
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Advertising effectiveness
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Belgien
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Computerspiel
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Consumer policy
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Dual-process models
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Gesundheitsrisiko
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Health risk
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Product labelling
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Büttner, Oliver B.
1
Dens, Nathalie
1
Florack, Arnd
1
Oates, Caroline
1
Pelsmacker, Patrick de
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Serfas, Benjamin G.
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Van de Sompel, Dieneke
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Young consumers : insight and ideas for responsible marketers
22
Journal of advertising research
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of advertising : official publication of the American Academy of Advertising
20
Psychology & marketing
10
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
6
Journal of marketing communications
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of promotion management : JPM
5
Marketing letters : a journal of research in marketing
5
Pervasive advertising
5
SpringerLink / Bücher
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
4
European journal of marketing : EJM
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft
3
Hamburger Schriften zur Marketingforschung
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of industrial organization
3
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Operations research
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Springer eBook Collection
3
The journal of industrial economics
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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1
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
2
Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase...
Vermeir, Iris
;
Van de Sompel, Dieneke
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 205-233
Persistent link: https://www.econbiz.de/10010479072
Saved in:
3
A dual-step and dual-process model of advertising effects : implications for reducing the negative impact of advertising on Children's consumption behaviour
Büttner, Oliver B.
;
Florack, Arnd
;
Serfas, Benjamin G.
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10010479079
Saved in:
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