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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"The journal of product & brand management"
~subject:"Produktqualität"
~type_genre:"Article in journal"
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Produktqualität
Brand management
426
Markenführung
426
Consumer behaviour
371
Konsumentenverhalten
371
Brand image
353
Markenimage
353
Brand
227
Markenartikel
225
Beziehungsmarketing
112
Relationship marketing
112
Social Web
59
Social web
59
Internet marketing
48
Online-Marketing
48
Advertising effects
43
Werbewirkung
43
Emotion
38
Marketing management
38
Marketingmanagement
38
Luxury goods
37
Luxusgüter
37
Brand loyalty
35
Brand extension
28
Markentransfer
28
Social media
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USA
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Markentreue
26
United States
26
Corporate Social Responsibility
25
Corporate social responsibility
25
Personality psychology
25
Persönlichkeitspsychologie
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Branding
24
Viral marketing
23
Virales Marketing
23
Product quality
19
Advertising
17
Confidence
17
Corporate reputation
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Article in journal
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English
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Vera, Jorge
2
Agrawal, Jagdish
1
Ar, Aybeniz Akdeniz
1
Bai, Rubing
1
Brannon, Daniel C.
1
Carsana, Laurence
1
Chaplin, Lan Nguyen
1
Chen, Pei-Ting
1
Cheng, Shirley Y. Y.
1
DelVeccio, Devon
1
Fang, Xiang
1
Fornerino, Marianela
1
Foscht, Thomas
1
Grimm, Pamela E.
1
Gómez-Suárez, Mónica
1
Hauteville, François d'
1
Hu, Zhichen
1
Jansen, Hans Christian
1
Jolibert, Alain
1
Kamath, Shyam J.
1
Kara, Ali
1
Ku, Hsuan-Hsuan
1
Lu, Jinzhao
1
Ma, Baolong
1
Miller, Chadwick J.
1
Mishra, Sanjay
1
Modig, Erik
1
Olbrich, Rainer
1
Oubiña, Javier
1
Puligadda, Sanjay
1
Rea, Brianna
1
Romero, Marisabel
1
Rosengren, Sara
1
Rubio Benito, Natalia
1
Schlosser, Ann E.
1
Sharma, Nazuk
1
Singh, Surendra N.
1
Stoner, Jason
1
Wang, Hong
1
Wang, Yong Jian
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The journal of product & brand management
Journal of business research : JBR
12
Journal of retailing and consumer services
11
Asia Pacific journal of marketing and logistics
6
Psychology & marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of hospitality management
4
International journal of industrial organization
4
Journal of food products marketing
4
Applied economics
3
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of institutional and theoretical economics : JITE
3
Journal of international consumer marketing
3
Journal of marketing research : JMR
3
Journal of marketing theory and practice : JMTP
3
Journal of political economy
3
Marketing letters : a journal of research in marketing
3
Nepalese journal of economics : a publication of Uniglobe College
3
Nepalese journal of finance : a publication of Uniglobe College
3
Services marketing quarterly
3
The Rand journal of economics
3
The journal of brand management : an international journal
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Asia-Pacific journal of management research and innovation : APJMRI
2
Business and Economic Research : BER
2
Business history
2
European journal of operational research : EJOR
2
Frontiers of business research in China : selected publications from Chinese universities
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of production research
2
International journal of retail & distribution management
2
International journal of wine business research : IJWBR
2
Journal for global business advancement : JGBA
2
Journal of Contemporary Issues in Business and Government
2
Journal of agricultural economics
2
Journal of air transport management
2
Journal of consumer behaviour : an international research review
2
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ECONIS (ZBW)
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1
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
2
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
3
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
4
The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
Saved in:
5
Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
Mishra, Sanjay
;
Singh, Surendra N.
;
Fang, Xiang
;
Yin, …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10011700748
Saved in:
6
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
7
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
8
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
9
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
10
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
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