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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Brand extension"
~subject:"Relationship marketing"
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Search: subject:"Brand"
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Brand extension
Relationship marketing
Consumer behaviour
68
Konsumentenverhalten
68
Brand image
47
Markenimage
47
Brand management
41
Markenführung
41
Brand
28
Markenartikel
28
Advertising effects
11
Beziehungsmarketing
11
Werbewirkung
11
Branding
10
Cognition
7
Emotion
7
Kognition
7
Markentransfer
7
Personality psychology
7
Persönlichkeitspsychologie
7
Experiment
6
Advertising
5
Luxury goods
5
Luxusgüter
5
Marketing management
5
Marketingmanagement
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Linguistics
4
Linguistik
4
Neuroscience
4
Neurowissenschaften
4
Perception
4
USA
4
United States
4
Wahrnehmung
4
Werbung
4
Aesthetics
3
Bewertung
3
Brand relationships
3
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18
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18
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18
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English
18
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Fiske, Susan T.
3
Kervyn, Nicolas
3
MacInnis, Deborah J.
3
Malone, Chris
3
Park, C. Whan
3
Eisingerich, Andreas B
2
Fitzsimons, Gavan J.
2
Thomson, Matthew
2
Barger, Victor A.
1
Brick, Danielle J.
1
Chun, HaeEun Helen
1
Consiglio, Irene
1
Desai, Kalpesh Kaushik
1
Estes, Zachary
1
Fedorikhin, Alexander
1
Folkes, Valerie S.
1
Gibbert, Michael
1
Gino, Francesca
1
Guest, Duncan
1
Hagtvedt, Henrik
1
Jain, Shailendra Pratap
1
John, Deborah Roedder
1
Johnson, Allison R.
1
Keller, Kevin Lane
1
Kim, Hakkyun
1
Kupor, Daniella M.
1
Luangrath, Andrea Webb
1
Maheswaran, Durairaj
1
Mathur, Pragya
1
Mazursky, David
1
Montgomery, Nicole Votolato
1
Moore, Sarah G.
1
Norton, Michael I.
1
Park, Jason Whan
1
Patrick, Vanessa M.
1
Peck, Joann
1
Raju, Sekar
1
Schmitt, Bernd
1
Unnava, H. Rao
1
Whelan, Jodie
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
197
The journal of brand management : an international journal
130
Journal of retailing and consumer services
129
The journal of product & brand management
120
International journal of hospitality management
58
Psychology & marketing
49
SpringerLink / Bücher
42
Asia Pacific journal of marketing and logistics
38
European journal of marketing : EJM
35
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of travel and tourism marketing
34
Cogent business & management
33
Marketing intelligence & planning
33
Journal of strategic marketing
32
Journal of the Academy of Marketing Science
31
International journal of internet marketing and advertising : IJIMA
30
Journal of promotion management : innovations in planning and applied research
28
International journal of contemporary hospitality management
26
Journal of hospitality marketing & management
26
Journal of marketing
26
Journal of marketing management : MM
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
The IUP journal of brand management : IJBRM
19
Journal of fashion marketing and management
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of marketing communications
18
Journal of retailing
18
Marketing letters : a journal of research in marketing
18
The journal of consumer marketing
18
Tourism management : research, policies, practice
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Business horizons
16
The journal of services marketing
16
Global business review
15
Journal of marketing analytics : JMA
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
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ECONIS (ZBW)
18
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18
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1
Brand
(in)fidelity : when flirting with the competition strengthens
brand
relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
2
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
3
Strategic benefits of low fit
brand
extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
4
When good consumers turn bad : psychological contract breach in committed
brand
relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
5
Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following
brand
policy changes
Wiggin, Kyra L.
;
Yalch, Richard F.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
Saved in:
6
Oppositional
brand
choice : using brands to respond to relationship frustration
Brick, Danielle J.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
Saved in:
7
Understanding the richness of
brand
relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
8
Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb
;
Peck, Joann
;
Barger, Victor A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
Saved in:
9
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Saved in:
10
The broad embrace of luxury : hedonic potential as a driver of
brand
extendibility
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
Saved in:
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