Textual paralanguage and its implications for marketing communications
Andrea Webb Luangrath, Joann Peck, Victor A. Barger
| Year of publication: |
January 2017
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|---|---|
| Authors: | Luangrath, Andrea Webb ; Peck, Joann ; Barger, Victor A. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 1, p. 98-107
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| Subject: | Nonverbal communication | Paralanguage | Brand communications | Linguistics | Emoji | Social media | Social Web | Social web | Kommunikation | Communication | Markenführung | Brand management | Marketingmanagement | Marketing management | Linguistik | Beziehungsmarketing | Relationship marketing | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2016.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771838