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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Brand extension"
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Brand extension
Consumer behaviour
68
Konsumentenverhalten
68
Brand image
47
Markenimage
47
Brand management
41
Markenführung
41
Brand
28
Markenartikel
28
Advertising effects
11
Beziehungsmarketing
11
Relationship marketing
11
Werbewirkung
11
Branding
10
Cognition
7
Emotion
7
Kognition
7
Markentransfer
7
Personality psychology
7
Persönlichkeitspsychologie
7
Experiment
6
Advertising
5
Luxury goods
5
Luxusgüter
5
Marketing management
5
Marketingmanagement
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Linguistics
4
Linguistik
4
Neuroscience
4
Neurowissenschaften
4
Perception
4
USA
4
United States
4
Wahrnehmung
4
Werbung
4
Aesthetics
3
Bewertung
3
Brand relationships
3
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Article
7
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7
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English
7
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MacInnis, Deborah J.
2
Park, C. Whan
2
Chun, HaeEun Helen
1
Eisingerich, Andreas B
1
Estes, Zachary
1
Fedorikhin, Alexander
1
Fiske, Susan T.
1
Gibbert, Michael
1
Guest, Duncan
1
Hagtvedt, Henrik
1
Jain, Shailendra Pratap
1
John, Deborah Roedder
1
Kervyn, Nicolas
1
Kim, Hakkyun
1
Maheswaran, Durairaj
1
Malone, Chris
1
Mathur, Pragya
1
Mazursky, David
1
Patrick, Vanessa M.
1
Thomson, Matthew
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The journal of brand management : an international journal
28
Journal of business research : JBR
22
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of Business Research
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Marketing : ZFP ; journal of research and management
3
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ECONIS (ZBW)
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1
Strategic benefits of low fit
brand
extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
2
The broad embrace of luxury : hedonic potential as a driver of
brand
extendibility
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
Saved in:
3
Beyond fit and attitude : the effect of emotional attachment on consumer responses to
brand
extensions
Fedorikhin, Alexander
;
Park, C. Whan
;
Thomson, Matthew
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10003793867
Saved in:
4
Consumer response to
brand
extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
Saved in:
5
"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
Saved in:
6
A dual-process model of
brand
extension : taxonomic feature-based and thematic relation-based similarity independently drive
brand
extension evaluation
Estes, Zachary
;
Gibbert, Michael
;
Guest, Duncan
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009548897
Saved in:
7
Consumers' implicit theories about personality influence their
brand
personality judgments
Mathur, Pragya
;
Jain, Shailendra Pratap
;
Maheswaran, …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 545-557
Persistent link: https://www.econbiz.de/10009682415
Saved in:
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