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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Marketing management"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
SpringerLink / Bücher
16
Corporate communications : an international journal
12
Journal of communication management : an international journal
10
Journal of marketing communications
9
Springer Reference Wirtschaft
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European journal of marketing : EJM
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A master class in brand planning : the timeless works of Stephen King
5
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Business horizons
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UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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DUV / Wirtschaftswissenschaft
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Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
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Die Ökonomie des Sports in den Medien
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Exploring public relations
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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International journal of internet marketing and advertising : IJIMA
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PR in practice series
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Palgrave Studies of Marketing in Emerging Economies
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Strategic corporate communication in the digital age
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Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb
;
Peck, Joann
;
Barger, Victor A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
Saved in:
2
Can disclosures lead consumers to resist covert persuasion? : the important roles of disclosure timing and type of response
Campbell, Margaret C.
;
Mohr, Gina S.
;
Verlegh, Peeter W. J.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 483-495
Persistent link: https://www.econbiz.de/10010210184
Saved in:
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