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~isPartOf:"Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology"
~isPartOf:"Quantitative marketing techniques and analyses"
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
Quantitative marketing techniques and analyses
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Scale use and abuse : towards best practices in the deployment of scales
Haws, Kelly L.
;
Sample, Kevin L.
;
Hulland, John
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 226-243
Persistent link: https://www.econbiz.de/10014289828
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2
Commentaries on "Scale use and abuse : toward best practices in the deployment of scales"
Katsikeas, Constantine S.
;
Madan, Shilpa
;
Brendl, C. Miguel
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 244-258
Persistent link: https://www.econbiz.de/10014289829
Saved in:
3
Use of causal models in marketing research : a review
Hulland, John
;
Chow, Yiu Ho
;
Lam, Shunyin
-
2009
Persistent link: https://www.econbiz.de/10003794520
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