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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Search: subject:"advertising response"
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Advertising effects
90
Werbewirkung
90
Advertising
46
Werbung
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Consumer behaviour
45
Konsumentenverhalten
45
Brand image
14
Markenimage
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USA
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Emotion
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Printwerbung
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Brand management
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Gender
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Geschlecht
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Cognition
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Fernsehwerbung
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Psychology of advertising
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Torres, Ivonne M.
4
Sengupta, Jaideep
3
Aalberts, Robert J.
2
Aggarwal, Pankaj
2
Argo, Jennifer J.
2
Bakir, Aysen
2
Beentjes, Johannes W.
2
Bosman, Jan A. M.
2
Chae, Boyoun
2
Dalton, Amy N.
2
Eisend, Martin
2
Evans, Nathaniel J.
2
Gisbergen, Marnix S. van
2
Haley, Eric
2
Ketelaar, Paul E.
2
Lee, Yoon-joo
2
Luna-Nevarez, Cuauhtemoc
2
Malkewitz, Keven
2
Nielsen, Jesper H.
2
Nill, Alexander F.
2
Palan, Kay M.
2
Putrevu, Sanjay
2
Stafford, Marla Royne
2
Vohs, Kathleen D.
2
White, Katherine
2
Yoon, Hye Jin
2
Abernethy, Avery M.
1
Agrawal, Nidhi
1
Aiken, K. Damon
1
Akhavan, Roya
1
Allan, David
1
Andrade, Eduardo B.
1
Anghelcev, George
1
Appiah, Osei
1
Avant, J. Adam
1
Avery, Elizabeth Johnson
1
Ball, Jennifer Gerard
1
Baumgartner, Hans
1
Bee, Colleen
1
Beerli-Palacio, Asunción
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of current issues and research in advertising : JCIRA
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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1
Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
Hütter, Mandy
;
Sweldens, Steven
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 320-349
Persistent link: https://www.econbiz.de/10011900555
Saved in:
2
Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan
;
Kidwell, Blair
;
Hardesty, David M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
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3
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
4
Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin
;
La Ferle, Carrie
;
Edwards, Steven M.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
Saved in:
5
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing
;
Sar, Sela
;
Anghelcev, George
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
Saved in:
6
Thirty years of advertising research in leading communication and marketing journals : learning from the parent disciplines
Avant, J. Adam
;
Kim, Kyongseok
;
Hayes, Jameson L.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011745233
Saved in:
7
Can Asian models be effective to white American consumers in values advocacy ads? : the implications of collectivistic self-construal as a self-motive in the context of values advo...
Lee, Yoon-Joo
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10011745249
Saved in:
8
Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Saved in:
9
Effects of difficult and easy English slogans in advertising for Dutch consumers
Hendriks, Berna
;
Meurs, Frank van
;
Poos, Chantal
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
2
,
pp. 184-196
Persistent link: https://www.econbiz.de/10011745283
Saved in:
10
Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.
;
Grayson, Kent
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
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