Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Mathew S. Isaac, Kent Grayson
| Year of publication: |
April 2017
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|---|---|
| Authors: | Isaac, Mathew S. ; Grayson, Kent |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2017, 6, p. 895-912
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| Subject: | persuasion knowledge | skepticism | credibility | trust | advertising | Glaubwürdigkeit | Credibility | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Vertrauen | Confidence | Wissen | Knowledge | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucw063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011770795