Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Mathew S. Isaac, Aaron R. Brough, and Kent Grayson
| Year of publication: |
June 2016
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|---|---|
| Authors: | Isaac, Mathew S. ; Brough, Aaron R. ; Grayson, Kent |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 3, p. 338-353
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| Subject: | rankings | expectations | advertising | categorization | transparency | Konsumentenverhalten | Consumer behaviour | Ranking-Verfahren | Ranking method | Erwartungsbildung | Expectation formation | Werbung | Advertising | Werbewirkung | Advertising effects | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0379 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011502922