A test of the consumer jury method of ranking advertisements
by Neil H. Borden and Osgood S. Lovekin with the assistance of Paul K. Edwards and Mabel Taylor Gragg
| Year of publication: |
[1935]
|
|---|---|
| Authors: | Borden, Neil Hopper |
| Other Persons: | Lovekin, Osgood Stevnes (contributor) ; Edwards, Paul Kenneth (contributor) ; Gragg, Mabel Taylor (contributor) |
| Publisher: |
Boston : Harvard university, Graduate school of business administration, Bureau of business research |
| Subject: | Konsumentenverhalten | Consumer behaviour | Ranking-Verfahren | Ranking method | Werbung | Advertising | Werbewirkung | Advertising effects | Theorie | Theory |
| Extent: | v, 61 p Ill 28cm |
|---|---|
| Series: | Business research studies-- ; no. 11 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001597676