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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing communications"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing communications
Journal of business research : JBR
78
Journal of economic behavior & organization : JEBO
63
Journal of behavioral and experimental economics
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International journal of hospitality management
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Journal of travel and tourism marketing
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Journal of consumer research : JCR ; an interdisciplinary journal
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Economics letters
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
2
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
3
Consumer perceptions of online advertising of weight loss products : the role of social norms and perceived deception
Lim, Joon Soo
;
Chock, T. Makana
;
Golan, Guy J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10012203402
Saved in:
4
Consumer's response to time restrictions : role of construal level
Kim, Hyuksoo
;
Chung, Jee Young
;
Lee, Michael
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012203417
Saved in:
5
Watch out when expectancy is violated : an experiment of inconsistent CSR message cueing
Rim, Hyejoon
;
Park, Young Eun
;
Song, Doori
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 343-361
Persistent link: https://www.econbiz.de/10012203480
Saved in:
6
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
7
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
8
Parent-protecting advertising in product line extensions : role of communication strategy, message type and extension type
Liu, Yi-Fen
;
Wu, Chi-Cheng
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10011852937
Saved in:
9
A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
Saved in:
10
Stranger danger : when and why consumer dyads behave less ethically than individuals
Nikolova, Hristina
;
Lamberton, Cait
;
Coleman, Nicole …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 90-108
Persistent link: https://www.econbiz.de/10011883878
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