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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Search: subject_exact:"Absatzförderung"
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Sales promotion
13
Verkaufsförderung
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Andrew, Damon P. S.
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of retailing and consumer services
62
Journal of business research : JBR
57
Journal of retailing
46
Journal of promotion management : JPM
38
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
European journal of operational research : EJOR
18
Journal of promotion management : innovations in planning and applied research
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The journal of consumer marketing
9
Asia Pacific journal of marketing and logistics
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Information systems research : ISR
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of marketing management : MM
6
Journal of revenue and pricing management
6
Journal of the Operational Research Society : OR
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13
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1
The influence of non-transactional fan engagement on merchandise consumption
Huettermann, Marcel
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013198833
Saved in:
2
Sport ticket sales training : perceived effectiveness and impact on ticket sales results
Popp, Nels
;
Simmons, Jason M.
;
McEvoy, Chad D.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
2
,
pp. 99-109
Persistent link: https://www.econbiz.de/10011716621
Saved in:
3
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
4
The motivating-uncertainty effect : uncertainty increases resource investment in the process of reward pursuit
Shen, Luxi
;
Fishbach, Ayelet
;
Hsee, Christopher K.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1301-1315
Persistent link: https://www.econbiz.de/10010490115
Saved in:
5
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
Saved in:
6
Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010383802
Saved in:
7
A qualitative examination of disability sport executives' perceptions of sport promotion and the acquisition of sponsors
Cottingham, Michael
;
Gearity, Brian
;
Byon, Kevin
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10010257037
Saved in:
8
Impulsive purchasing behavior for professional sports team-licensed merchandise-from the perspective of group effects
Chen, Chen-yueh
;
Lin, Yi-hsiu
;
Chang, Wen-mei
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10010257038
Saved in:
9
The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Andrew, Damon P. S.
;
Kim, Seungmo
;
O'Neal, Nick
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 199-209
Persistent link: https://www.econbiz.de/10003940619
Saved in:
10
The Jordan's Furniture "Monster Deal" : a legal gamble?
Bortman, Eli C.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 218-221
Persistent link: https://www.econbiz.de/10003940621
Saved in:
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