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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of consumer marketing"
~subject:"Advertising effects"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The international review of retail, distribution and consumer research
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On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
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