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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Chartrand, Tanya L."
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Chartrand, Tanya L.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
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