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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Fajardo, Tatiana M."
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Fajardo, Tatiana M.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of the Academy of Marketing Science
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The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
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