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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand management
United States
Consumer behaviour
581
Konsumentenverhalten
581
USA
146
Experiment
53
Personality psychology
52
Persönlichkeitspsychologie
52
Emotion
51
Decision
42
Entscheidung
42
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35
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35
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Laran, Juliano
6
Mogilner, Cassie
5
Janiszewski, Chris A.
4
Thompson, Craig J.
4
Wilcox, Keith
4
Aaker, Jennifer
3
Bagchi, Rajesh
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Dubois, David
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Fitzsimons, Gavan J.
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Gal, David
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Galinsky, Adam D.
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Novemsky, Nathan
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Vallen, Beth
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3
Ahluwalia, Rohini
2
Andrade, Eduardo B.
2
Argo, Jennifer J.
2
Arnould, Eric J.
2
Barnhart, Michelle
2
Bartels, Daniel M.
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Chattopadhyay, Amitava
2
Cutright, Keisha M.
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Dahl, Darren W.
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Elder, Ryan S.
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Fedorikhin, Alexander
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2
Hoch, Stephen J.
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Huang, Szu-chi
2
Huang, Xun Irene
2
Huang, Zhongqiang Tak
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing and consumer services
676
Journal of business research : JBR
673
The journal of product & brand management
302
The journal of brand management : an international journal
278
Working paper / National Bureau of Economic Research, Inc.
247
International journal of hospitality management
244
Psychology & marketing
197
Asia Pacific journal of marketing and logistics
141
The journal of services marketing
135
Journal of the Academy of Marketing Science
134
European journal of marketing : EJM
124
International journal of consumer studies
105
Journal of fashion marketing and management
103
Journal of marketing
102
International journal of retail & distribution management
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Marketing intelligence & planning
100
Journal of hospitality marketing & management
99
The journal of consumer marketing
98
Journal of international consumer marketing
97
Journal of retailing
96
Journal of travel and tourism marketing
96
Cogent business & management
94
International journal of contemporary hospitality management
94
SpringerLink / Bücher
93
Journal of marketing communications
92
Journal of strategic marketing
92
Marketing letters : a journal of research in marketing
80
International journal of internet marketing and advertising : IJIMA
79
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
79
The service industries journal
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
Journal of marketing management : MM
77
The international review of retail, distribution and consumer research
76
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
72
Services marketing quarterly
72
Journal of promotion management : innovations in planning and applied research
70
Journal of global marketing
69
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ECONIS (ZBW)
167
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1
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
2
The influence of social crowding on brand attachment
Huang, Xun Irene
;
Huang, Zhongqiang Tak
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 1068-1084
Persistent link: https://www.econbiz.de/10011844011
Saved in:
3
Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
Hütter, Mandy
;
Sweldens, Steven
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 320-349
Persistent link: https://www.econbiz.de/10011900555
Saved in:
4
Periodic pricing and perceived contract benefits
Atlas, Stephen A.
;
Bartels, Daniel M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 350-364
Persistent link: https://www.econbiz.de/10011900561
Saved in:
5
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
6
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
7
Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences
Torelli, Carlos J.
;
Ahluwalia, Rohini
;
Cheng, Shirley Y. Y.
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10011763790
Saved in:
8
Experiential gifts foster stronger social relationships than material gifts
Chang, Qing
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 913-931
Persistent link: https://www.econbiz.de/10011770796
Saved in:
9
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
10
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
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