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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Experiment"
~subject:"Markenführung"
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Consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
463
Journal of retailing and consumer services
293
The journal of product & brand management
290
The journal of brand management : an international journal
266
Psychology & marketing
129
International journal of hospitality management
101
Asia Pacific journal of marketing and logistics
88
European journal of marketing : EJM
86
Journal of marketing communications
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
76
Journal of marketing research : JMR
69
Marketing letters : a journal of research in marketing
68
Marketing intelligence & planning
65
Journal of economic behavior & organization : JEBO
64
Journal of international consumer marketing
62
International journal of consumer studies
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
59
SpringerLink / Bücher
57
Journal of the Academy of Marketing Science
55
International journal of internet marketing and advertising : IJIMA
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing
53
Journal of marketing management : MM
53
Journal of behavioral and experimental economics
51
International marketing review
49
Journal of retailing
49
Journal of strategic marketing
49
Journal of promotion management : JPM
48
The journal of consumer marketing
48
Journal of global marketing
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Journal of fashion marketing and management
45
Cogent business & management
43
Journal of travel and tourism marketing
43
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
European journal of marketing
40
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1
Stranger danger : when and why consumer dyads behave less ethically than individuals
Nikolova, Hristina
;
Lamberton, Cait
;
Coleman, Nicole …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 90-108
Persistent link: https://www.econbiz.de/10011883878
Saved in:
2
How long did I wait? : the effect of construal levels on consumers’ wait duration judgments
Wang, Jing
;
Jiewen Hong
;
Zhou, Rongrong
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 169-184
Persistent link: https://www.econbiz.de/10011883888
Saved in:
3
When being in a positive mood increases choice deferral
Etkin, Jordan
;
Pocheptsova Ghosh, Anastasiya
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 208-225
Persistent link: https://www.econbiz.de/10011883892
Saved in:
4
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
5
The influence of social crowding on brand attachment
Huang, Xun Irene
;
Huang, Zhongqiang Tak
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 1068-1084
Persistent link: https://www.econbiz.de/10011844011
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6
Made by mistake : when mistakes increase product preference
Reich, Taly
;
Kupor, Daniella M.
;
Smith, Rosanna K.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 1085-1103
Persistent link: https://www.econbiz.de/10011844124
Saved in:
7
How the intention to share can undermine enjoyment : photo-taking goals and evaluation of experiences
Barasch, Alixandra
;
Zauberman, Gal
;
Diehl, Kristin
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10011844175
Saved in:
8
Going against the flow : the effects of dynamic sensorimotor experiences on consumer choice
Kwon, Mina
;
Adaval, Rashmi
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1358-1378
Persistent link: https://www.econbiz.de/10011844213
Saved in:
9
Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
Hütter, Mandy
;
Sweldens, Steven
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 320-349
Persistent link: https://www.econbiz.de/10011900555
Saved in:
10
When consumers prefer to give material gifts instead of experiences : the role of social distance
Goodman, Joseph K.
;
Lim, Sarah
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 365-382
Persistent link: https://www.econbiz.de/10011900562
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