//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Konsumentenverhalten"
~subject:"United States"
~subject:"interpersonal communication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Virales Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
United States
interpersonal communication
Viral marketing
19
Virales Marketing
19
Consumer behaviour
15
Social Web
8
Social web
8
word of mouth
7
Brand image
4
Communication
4
Kommunikation
4
Markenimage
4
Language
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social network
3
Social relations
3
Soziale Beziehungen
3
Soziales Netzwerk
3
Sprache
3
Advertising effects
2
Experiment
2
Online retailing
2
Online-Handel
2
Product quality
2
Produktqualität
2
USA
2
Werbewirkung
2
self-expression
2
Amazon.com
1
Beschwerdemanagement
1
Bewertung
1
Canada
1
Complaint management
1
Confidence
1
Consumer preferences
1
Criticism
1
Data Mining
1
Data mining
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Berger, Jonah
3
Chen, Zoey
2
Bond, Samuel D.
1
Brannon, Daniel C.
1
Consiglio, Irene
1
Costabile, Michele
1
De Angelis, Matteo
1
Feick, Lawrence F.
1
Fernbach, Philip M.
1
Fischer, Eileen
1
Gershoff, Andrew D.
1
Hamilton, Ryan
1
He, Stephen X.
1
Iyengar, Raghuram
1
Langhe, Bart de
1
Lichtenstein, Donald R.
1
McGill, Ann L.
1
Mittal, Vikas
1
Moore, Sarah G.
1
Packard, Grant
1
Parmentier, Marie-Agnès
1
Rozenkrants, Bella
1
Samper, Adriana
1
Schellekens, Gaby A. C.
1
Sengupta, Jaideep
1
Shen, Hao
1
Shiv, Baba
1
Simonson, Itamar
1
Smidts, Ale
1
Verlegh, Peeter
1
Vohs, Kathleen D.
1
Weingarten, Evan
1
Wheeler, S. Christian
1
Wooten, David B.
1
Zhang, Yinlong
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
117
Journal of retailing and consumer services
103
International journal of hospitality management
68
International journal of internet marketing and advertising : IJIMA
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
36
Psychology & marketing
35
Tourism management : research, policies, practice
35
International journal of contemporary hospitality management
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Journal of hospitality marketing & management
29
Journal of travel and tourism marketing
29
Electronic commerce research
27
Cogent business & management
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Information systems research : ISR
25
The journal of product & brand management
25
Journal of internet commerce
23
International journal of electronic marketing and retailing : IJEMR
22
Journal of electronic commerce research : JECR
22
Journal of marketing
22
The journal of services marketing
22
European journal of marketing : EJM
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Asia Pacific journal of marketing and logistics
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Journal of management information systems : JMIS
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
International journal of consumer studies
18
Marketing letters : a journal of research in marketing
18
Journal of marketing research : JMR
17
International journal of advertising : the review of marketing communications
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of retailing
15
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Maybe I just got (un)lucky : one-on-one conversations and the malleability of post-consumption product and service evaluations
Brannon, Daniel C.
;
Samper, Adriana
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 810-832
Persistent link: https://www.econbiz.de/10011951064
Saved in:
2
The effect of social density on word of mouth
Consiglio, Irene
;
De Angelis, Matteo
;
Costabile, Michele
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 511-528
Persistent link: https://www.econbiz.de/10011929680
Saved in:
3
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
4
Social acceptance and word of mouth : how the motive to belong leads to divergent WOM with strangers and friends
Chen, Zoey
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 613-632
Persistent link: https://www.econbiz.de/10011755395
Saved in:
5
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
6
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
7
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
8
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
9
Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein
Simonson, Itamar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 840-845
Persistent link: https://www.econbiz.de/10011489769
Saved in:
10
Why is the crowd divided? : attribution for dispersion in online word of mouth
He, Stephen X.
;
Bond, Samuel D.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/2015
)
6
,
pp. 1509-1527
Persistent link: https://www.econbiz.de/10010526522
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->