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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Consumer behaviour
3
Print advertising
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Printwerbung
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Personality psychology
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Persönlichkeitspsychologie
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Advertising industry
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Brand
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Cognition
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing communications
5
Journal of current issues and research in advertising : JCIRA
4
History of retailing and consumption
3
Journal of advertising research
3
International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of marketing research : JMR
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Marketing : ZFP ; journal of research and management
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Australasian marketing journal
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Business and Economic Research : BER
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Challenges in an age of dis-engagement
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Department of Management, Università Ca' Foscari Venezia Working Paper
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Diskussionspapier
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Economics and business review
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Eurasian business review
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European journal of marketing : EJM
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European retail research
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Gabler Research
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Göteborgsstudier i journalistik och masskommunikation
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business economics : JBE
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international selling and sales management
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Journal of marketing management : MM
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Journal of marketing research
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Journal of promotion management : JPM
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ECONIS (ZBW)
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An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Mercurio, Kathryn R.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 555-577
Persistent link: https://www.econbiz.de/10009375670
Saved in:
2
Narrative and persuasion in fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
Saved in:
3
The influence of print advertisement organization on affect toward a brand name
Janiszewski, Chris A.
- In:
Journal of consumer research : JCR ; an …
17
(
1990
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10001098523
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