//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Produktgestaltung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Produktgestaltung
Brand image
54
Markenimage
54
Consumer behaviour
35
Konsumentenverhalten
35
Brand management
12
Markenführung
12
USA
11
United States
11
Advertising effects
8
Brand
8
Consumer preferences
8
Konsumentenpräferenzen
8
Markenartikel
8
Werbewirkung
8
Emotion
6
Personality psychology
5
Persönlichkeitspsychologie
5
Brand extension
4
Cultural identity
4
Kulturelle Identität
4
Markentransfer
4
Viral marketing
4
Virales Marketing
4
Advertising
3
Beziehungsmarketing
3
Perception
3
Product design
3
Relationship marketing
3
Social relations
3
Soziale Beziehungen
3
Wahrnehmung
3
Werbung
3
Canada
2
Cognition
2
Customer satisfaction
2
Eating habit
2
Ernährungsverhalten
2
Experiment
2
Fernsehprogramm
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Chattopadhyay, Amitava
1
Fajardo, Tatiana M.
1
Galli, Maria
1
Gorn, Gerald J.
1
Jiang, Yuwei
1
Nelson, Noelle M.
1
Rahinel, Ryan
1
Tsiros, Michael
1
Zhang, Jiao
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
7
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
7
The journal of brand management : an international journal
6
The journal of product & brand management
6
Journal of business research : JBR
5
Journal of marketing
3
Journal of marketing research
3
Journal of retailing
3
International journal of product development : IJPD
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Trademarks, brands, and competitiveness
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in International Marketing Ser.
1
Advances in international marketing
1
Agricultural and resource economics review : ARER
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Beiträge zum Produkt-Marketing
1
Business horizons
1
Columbia Business School Research Paper
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Dissertation.de
1
Emerald insight
1
European journal of innovation management : EJIM
1
European journal of international management : EJIM
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook on brand and experience management
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International studies of management and organization
1
Journal of Indian business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business market management : JBM
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
2
When brand logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
3
The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->