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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Sozialpsychologie"
~subject:"Wahrnehmung"
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Sozialpsychologie
Wahrnehmung
Kundenbindungsprogramm
8
Loyalty program
8
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
3
Relationship marketing
3
USA
2
United States
2
Consumer preferences
1
Experiment
1
Information value
1
Informationswert
1
Konsumentenpräferenzen
1
Manipulation
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Motivation
1
Perception
1
Psychology of advertising
1
Sales promotion
1
Social inequality
1
Social psychology
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Sonderangebot
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Soziale Ungleichheit
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Special offers
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Verkaufsförderung
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Werbepsychologie
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Dahl, Darren W.
1
Drèze, Xavier
1
Hoegg, JoAndrea
1
Jiang, Lan
1
Nunes, Joseph C.
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of hospitality marketing & management
2
The Cornell hospitality quarterly
2
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
The journal of services marketing
1
Vision : the journal of business perspective
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ECONIS (ZBW)
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1
Consumer reaction to unearned preferential treatment
Jiang, Lan
;
Hoegg, JoAndrea
;
Dahl, Darren W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 412-427
Persistent link: https://www.econbiz.de/10010202821
Saved in:
2
Feeling superior : the impact of loyalty program structure on consumers' perceptions of status
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 890-905
Persistent link: https://www.econbiz.de/10003861928
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