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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of current issues and research in advertising : JCIRA
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The journal of media economics
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Journal of international consumer marketing
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Journal of marketing research : JMR
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History of retailing and consumption
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Services marketing quarterly
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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International journal of advertising : the review of marketing communications
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International marketing review
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JMM : the international journal on media management
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Journal of business & economics research
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Journal of fashion marketing and management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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The journal of industrial economics
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The journal of services marketing
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Australasian marketing journal
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California management review
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Contemporary economic policy : a journal of Western Economic Association International
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Health marketing quarterly
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics : JBE
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Journal of business ethics : JOBE
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Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising
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Journal of euromarketing
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ECONIS (ZBW)
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An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Mercurio, Kathryn R.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 555-577
Persistent link: https://www.econbiz.de/10009375670
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2
Narrative and persuasion in fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
Saved in:
3
The influence of print advertisement organization on affect toward a brand name
Janiszewski, Chris A.
- In:
Journal of consumer research : JCR ; an …
17
(
1990
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10001098523
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