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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Mothersbaugh, David L.
4
Heath, Timothy B.
2
McCarthy, Michael S.
2
Chatterjee, Subimal
1
Feick, Lawrence
1
Franke, George R.
1
Gaeth, Gary J.
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Huhmann, Bruce A.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
6
Journal of Business Research
3
Journal of Consumer Research
3
Journal of service research : JSR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of marketing theory and practice
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Journal of retailing
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Journal of service theory and practice : JSTP
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Journal of the Academy of Marketing Science
1
McGraw-Hill International editions
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Operations research, Management science : OR MS ; the international literature digest
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Psychology & marketing
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The journal of personal selling & sales management : JPSSM
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1
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus In Ad Processing
Mothersbaugh, David L.
;
Huhmann, Bruce A.
;
Franke, George R.
- In:
Journal of consumer research : JCR ; an …
28
(
2002
)
4
,
pp. 589-602
Persistent link: https://www.econbiz.de/10006655421
Saved in:
2
Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages
Heath, Timothy B.
;
Ryu, Gangseog
;
Chatterjee, Subimal
; …
- In:
Journal of consumer research : JCR ; an …
27
(
2000
)
3
,
pp. 291-308
Persistent link: https://www.econbiz.de/10006660730
Saved in:
3
Consumer Knowledge Assessment
Park, C.Whan
;
Mothersbaugh, David L.
;
Feick, Lawrence
- In:
Journal of consumer research : JCR ; an …
21
(
1994
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10006684221
Saved in:
4
Spokesperson Fame and Vividness Effects in the Context of Issue-relevant Thinking: The Moderating Role of Competitive Setting
Heath, Timothy B.
;
McCarthy, Michael S.
;
Mothersbaugh, …
- In:
Journal of consumer research : JCR ; an …
20
(
1994
)
4
,
pp. 520-534
Persistent link: https://www.econbiz.de/10006684237
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