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~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenartikel"
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Search: subject_exact:"Advertising effects"
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Markenartikel
Advertising effects
99
Werbewirkung
99
Consumer behaviour
70
Konsumentenverhalten
70
Advertising
53
Werbung
51
Internet marketing
49
Online-Marketing
49
Social Web
27
Social web
27
Brand management
22
Markenführung
22
Brand image
17
Markenimage
17
Emotion
13
USA
8
United States
8
Viral marketing
8
Virales Marketing
8
Brand
7
Celebrity endorsement
6
Celebrity-Werbung
6
Facebook
6
Marketing management
6
Marketingmanagement
6
Online retailing
6
Online-Handel
6
Social media advertising
6
Computerspiel
5
Fernsehwerbung
5
Online advertising
5
Product Placement
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Product placement
5
Television advertising
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Video game
5
Website
5
Beziehungsmarketing
4
Brand attitude
4
Cognition
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Aitken, Robert
1
Borzekowski, Dina
1
Brennan, Ross
1
Carr, Caleb T.
1
Chauhan, Abhishek
1
Densley, Rebecca L.
1
Eshghi, Abdolreza
1
Hayes, Rebecca A.
1
Holiday, Steven
1
Humphrey, William F. <Jr.>
1
Laverie, Debra A.
1
Norman, Mary S.
1
Pagla, Maria
1
Rinaldo, Shannon B.
1
Robertson, Kirsten
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Thyne, Maree
1
Vashisht, Devika
1
Watkins, Leah
1
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Journal of current issues and research in advertising
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Marketing intelligence & planning
Journal of business research : JBR
28
The journal of product & brand management
24
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
14
The journal of brand management : an international journal
14
International journal of advertising : the quarterly review of marketing communications
13
Psychology & marketing
12
Journal of retailing and consumer services
11
Journal of the Academy of Marketing Science
8
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Marketing : ZFP ; journal of research and management
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of advertising research
6
Journal of promotion management : innovations in planning and applied research
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of consumer marketing
5
Journal of global fashion marketing : JGfM
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
European journal of marketing
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
International advertising and communication : current insights and empirical findings
2
International journal of business innovation and research : IJBIR
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of market research
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ECONIS (ZBW)
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1
Influencer marketing between mothers : the impact of disclosure and visual brand promotion
Holiday, Steven
;
Densley, Rebecca L.
;
Norman, Mary S.
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 236-257
Persistent link: https://www.econbiz.de/10012623603
Saved in:
2
Snark happens: effects of schadenfreude on brand attitudes
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 243-256
Persistent link: https://www.econbiz.de/10012245045
Saved in:
3
Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Rinaldo, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
Saved in:
4
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
5
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
6
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
7
The development of brand attitudes among young consumers
Pagla, Maria
;
Brennan, Ross
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
Saved in:
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