The development of brand attitudes among young consumers
Maria Pagla and Ross Brennan
| Year of publication: |
2014
|
|---|---|
| Authors: | Pagla, Maria ; Brennan, Ross |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 6, p. 687-705
|
| Subject: | Children | Socialization | Brand attitude | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Kinder | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management | Werbewirkung | Advertising effects | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010413624