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~isPartOf:"Journal of current issues and research in advertising"
~subject:"Advertising"
~subject:"Social Web"
~subject:"Sponsoring"
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Advertising
Social Web
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Advertising effects
37
Werbewirkung
37
Werbung
23
Consumer behaviour
22
Konsumentenverhalten
22
Internet marketing
12
Online-Marketing
12
Social web
8
Brand management
6
Markenführung
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Emotion
5
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Corporate disclosure
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Markenimage
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Pittman, Matthew
2
Wen, Taylor Jing
2
Bae, Mikyeung
1
Belobrovkina, Evgeniia
1
Ben Saad, Sihem
1
Brannan, Ashley
1
Bright, Laura F.
1
Brinson, Nancy H.
1
Buteau, Emily
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Callister, Mark
1
Chan, Terri H.
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Chau, Bolton K. H
1
Chaung, Un-Chae
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Chen, Jie
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Chen, Weiyue
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Choi, Chang-Won
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Chuan, Ching-Hua
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Chung, Yoo Jin
1
Cummins, R. Glenn
1
Diehl, Sandra
1
Eastin, Matthew S.
1
Evans, Nathaniel J.
1
Feng, Yang
1
Gangadharbatla, Harsha
1
Gulas, Charles S.
1
Haikel-Elsabeh, Marie
1
Ham, Chang-Dae
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Hess, Brooklyn
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Holiday, Steven
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Hong, Ji Mi
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Huh, Jisu
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Kanuri, Vamsi
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Kim, E.
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Kim, Jihye
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Kim, Min-Seong
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Lee, Joonghwa
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Lee, S. S.
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Lim, Rachel Esther
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Journal of current issues and research in advertising
International journal of advertising : the review of marketing communications
156
International journal of advertising : the quarterly review of marketing communications
139
Journal of business research : JBR
128
Journal of marketing communications
122
Journal of advertising : official publication of the American Academy of Advertising
111
Journal of advertising research
104
Journal of promotion management : innovations in planning and applied research
62
Journal of promotion management : JPM
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
49
Journal of retailing and consumer services
45
European journal of marketing : EJM
40
Journal of current issues and research in advertising : JCIRA
36
Health marketing quarterly
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of marketing research : JMR
27
Young consumers : insight and ideas for responsible marketers
26
Journal of global marketing
24
Journal of marketing
24
Marketing letters : a journal of research in marketing
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of international consumer marketing
21
Asia Pacific journal of marketing and logistics
20
International journal of sports marketing & sponsorship
19
International journal of consumer studies
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Marketing : ZFP ; journal of research and management
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
Journal of advertising
16
Marketing intelligence & planning
16
Journal of marketing research
15
The journal of product & brand management
15
International journal of hospitality management
14
Journal of business ethics : JOBE
14
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ECONIS (ZBW)
28
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1
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
2
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
3
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
4
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
5
No one optimal way to measure people's attitudes? : preferred length of scales in advertising research
Yoon, Gunwoo
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10014514647
Saved in:
6
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
7
The effects of influencer types and sponsorship disclosure in instagram sponsored posts
Chung, Yoo Jin
;
Lee, S. S.
;
Kim, E.
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014289766
Saved in:
8
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
9
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
10
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
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