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~isPartOf:"Journal of current issues and research in advertising"
~subject:"Celebrity endorsement"
~subject:"Sponsoring"
~subject:"Viral marketing"
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Search: subject_exact:"Werbekontaktanalyse"
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Celebrity endorsement
Sponsoring
Viral marketing
Advertising effects
37
Werbewirkung
37
Advertising
23
Werbung
23
Consumer behaviour
22
Konsumentenverhalten
22
Internet marketing
12
Online-Marketing
12
Social Web
8
Social web
8
Brand management
6
Markenführung
6
Emotion
5
Brand image
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Corporate disclosure
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Markenimage
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Public relations
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Unternehmenspublizität
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Öffentlichkeitsarbeit
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Advertising planning
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Celebrity-Werbung
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Coronavirus
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Markenartikel
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Marketing management
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Product Placement
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Product placement
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Sponsorship
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Vertrauen
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Werbeplanung
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Betrug
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Beziehungsmarketing
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Cause-Related Marketing
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Bennett, Delancy
1
Chan, Terri H.
1
Chau, Bolton K. H
1
Choi, Chang-Won
1
Chung, Yoo Jin
1
Diamond, William
1
Huh, Jisu
1
Kim, E.
1
Lee, S. S.
1
Lu, Xinyu
1
Miller, Elizabeth
1
Morris, Jon D.
1
Pfeuffer, Alexander
1
Wen, Taylor Jing
1
Williams, Jerome D.
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Wu, Linwan
1
Zhang, Yiran
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Journal of current issues and research in advertising
International journal of advertising : the quarterly review of marketing communications
29
International journal of advertising : the review of marketing communications
28
Psychology & marketing
27
Journal of business research : JBR
23
Journal of marketing communications
23
Journal of promotion management : innovations in planning and applied research
23
Journal of advertising research
21
International journal of sports marketing & sponsorship
18
European journal of marketing : EJM
16
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of retailing and consumer services
12
International journal of internet marketing and advertising : IJIMA
11
The journal of product & brand management
10
Journal of global marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Marketing letters : a journal of research in marketing
8
The journal of brand management : an international journal
7
Asia Pacific journal of marketing and logistics
6
Journal of electronic commerce research : JECR
6
Journal of international consumer marketing
6
Journal of marketing management : MM
6
Marketing intelligence & planning
6
SpringerLink / Bücher
6
Global business review
5
International journal of sport management and marketing : IJSMM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Marketing : ZFP ; journal of research and management
5
Young consumers : insight and ideas for responsible marketers
5
Cogent business & management
4
European Sport management quarterly : ESMQ
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Gabler Edition Wissenschaft
4
International review on public and non-profit marketing
4
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ECONIS (ZBW)
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1
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
2
The effects of influencer types and sponsorship disclosure in instagram sponsored posts
Chung, Yoo Jin
;
Lee, S. S.
;
Kim, E.
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014289766
Saved in:
3
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
4
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
5
Understanding bad-boy celebrity endorser effectiveness : the fantasy-based relationship, hedonic consumption, and congruency model
Bennett, Delancy
;
Diamond, William
;
Miller, Elizabeth
; …
- In:
Journal of current issues and research in advertising
41
(
2020
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012244970
Saved in:
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